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Use Appropriate Alternative Text for Images

Appropriate Alternative Text (Alt attribute) must be provided for all images so screen reader users can understand the message conveyed by the images on the page and is required for ADA Compliance. The Foxbright CMS allows the Alternative Text field to be completed whenever you insert an image on a web page. Each time you insert an image on a page, make sure to provide appropriate Alternative Text.

Alternative Text Example

The Alternative Text should contain the message and feeling being conveyed by the image, and if the image includes text, the text should be included in the alt tag as well. Complex graphics (infographics) should be accompanied by detailed text descriptions.

Decorative Images

Purely decorative images or images already described by the surrounding content can be left empty (alt=””) so the screen reader user isn’t distracted from the more important content of the page. Deleting everything from the Alternative Text field when you insert an image will create the alt=”” tag.

Images Used as Links must have Alternative Text

If an image is used as a link, make sure the Alternative Text describes the graphic and the link destination.

Extensive Guides to Alternative Text

SSA Alternative Text Guide

WebAIM Alternative Text Basics


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