Rule 1 - Content should be easy to scan
No one wants to read - the faster the visitor can scan the page and find, or know with some certainty that the information is not there, the more satisfied they will be with your website
Rule 2 - Web Content and Headers should not be centered
Centering content makes it extremely hard to scan (see Rule 1). Your website visitors need to be able to efficiently find the information they are seeking.
Rule 3 - Use Professional Graphics and Photos
It is important to use professional graphics and photos on the website. Do not put large or poor quality images on pages; this detracts from the quality and professional image the website needs to present.
Rule 4 - Use Page Headers to outline the content
Do not overuse the page header or other headers by applying them to complete sentences or paragraphs. Headers are for organization, not to highlight copy. In addition to reducing a page's scanability, overuse of headers within content can make your page less accessible to visitors using assistive technology.
Do use headers to reiterate what the visitor will find in a given section of the page as this assists the visitor in scanning the page.
Rule 5 - Use the appropriate page layout (template) for the type of content
The website design has lots of choices for presenting your content. It is important to select the right layout for that's page content. For most situations, when adding a new page to the CMS, the default layout will be the most appropriate and should not be changes. If a different layout is desired, layout settings can be found within the page's settings.